To learn about your audience, whether it is coworkers or clients or prospects, try this series of questions sometime. It will be an eye-opener for all concerned.
Ask your audience to take a little scientific test designed to determine if a person is a professional. Have them write their answers down.
1. How do you put a giraffe in a refrigerator?
Correct answer: Open the door and put him in.
2. How you put an elephant in a refrigerator?
Correct answer: Take out the giraffe and put in the elephant.
3. The Lion King is hosting a conference. All of the local animals are in attendance but one. Who is not present?
Correct answer: The elephant, he is still in the refrigerator.
4. You are slated to be the final speaker at the conference. Unfortunately, to get there you have to swim a river inhabited by crocodiles. What do you do?
Correct answer: You swim; all of the crocodiles are all ready at the conference.
Point: A professional looks for the simplest solution (#1). Keeps things simple (#2).
Recalls facts (the elephant is still in the refrigerator and thus can’t go to the conference-#3).
And, uses his/her deductive skills in problem solving (the crocodiles are at the conference- #4). Side note: most four year olds score 100% on this.
Have some fun with this and see what you can learn about you and those around you.
The Office Farmer