Voice of the Customer: Dan Newell, Single Focus Design

Low volume, high quality printing is still needed in this digital age.  Just ask Dan Newell.

“I’ve built a successful business by solving the marketing problems of small business,” Dan told us recently. Dan is the owner and founder of Single Focus Design, a Garland, Texas, based graphic design and marketing communications company.  Dan is also a long-time customer of Greg Farmer at Farmer Business Systems.

“Recently Dan came to us for a machine upgrade,” Greg told us. “He’s been a client for many years and we’ve been able to meet his needs with ever-changing and growing business. Because we know each other so well, we were able to come up with a solution that fit his needs,” Greg said.

That solution was the Xerox DocuColor 260, a commercial grade copier.  Since Dan does high quality, mid-range volume design and printing projects, it fit his need perfectly.

“I am very aware of quality as well as cost,” Dan said. “I described to Greg the kinds of projects I was taking on and he analyzed my situation and came up with the 260.”

Doing work that ranges from high school football programs to specialized marketing brochures required high quality imaging.  Yet the cost was to be considered.

“We also set Dan up with a cost-competitive, ‘cost-per-click’ program,” Greg added. “It allows him to not only deliver quality but to control costs as well.”

You can reach Greg or any of the Farmer Business team at 972-818-4500 or through the website.

The Office Farmer