As the first Dutch potato processor, Farm Frites is out in the open with its contracts for the 2025 growing season. Compared to last season, the prices are almost unchanged. According to the processor, this offers sufficient perspective for growers.
Only in the Fontane from-field segment, Farm Frites is making a small reduction. The contract price starts at €175 per ton, which is €5 less than last year. Innovator remains at €195 per ton in the from-field period, the same as last season. In week 17 (delivery in April), Fontane is at €274.50 and Innovator at €297. By the end of June, it will be €293 and €316.
Seed potato shortage
For seed potatoes, the prices also remain the same as last year. The total seed potato supply has improved according to the company, but there is a shortage of high-quality varieties, as the company indicates. Farm Frites is aiming for more potatoes of varieties such as Innovator and Donata, which it serves to customers in the fast-food segment.
According to their own statements, potato growers are positive about the prospects for this year. Most companies have made money in the last two years, despite difficult growing seasons. Compared to other arable crops, potatoes also offer a chance for profitable cultivation in 2025. Farm Frites expects another expansion of acreage in the EU-4. The required processing capacity is not a hindrance for this.
Uncertain market
The processor is moderately positive about the market for the end product. Fast-food chains are selling fewer portions of fries and overall less product is being sold, as noted by the company. Factories have been able to pass on higher potato prices in the prices of the end product in the last two years, but there is a limit to this, especially when consumption decreases. At the same time, restaurants are still full and prices are at a sufficiently high level.
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